As a leading integrated food and drink marketing agency, social media management is one of many services we offer our clients. From paid and organic social, to content creation, influencer collabs and strategy, we’re on hand to help your food and drink brand grow and maximise on the opportunities provided through social media platforms.

We make it our business to keep up to date with the latest going-ons, so here are a few recent updates that we think you need to know, platform-by-platform!

Instagram

  • Instagram DMs just got a refresh!

With more people using social media as a search engine AND more businesses using it, there are new ways to stay connected with your audience and build communities through Instagram DMs.

For example, Instagram users can now schedule messages to be sent as and when they’d like. This is perfect for businesses – as they can set up replies to be sent in their working hours – especially if you’re a remote worker responding to DMs in different time zones!

Accounts are now also able to translate messages This is a feature we could really see benefitting restaurants – especially when it comes to making bookings before a holiday abroad. Equally, if you’re a brand with multiple offices across the globe, but only one business social account, this translation feature can help social media managers direct queries effectively, and efficiently.

  • Community notes over fact-checking

You may have heard the controversial news that META will be removing fact-checking features, instead favouring a community notes feature, as seen on X. The model will allow users to add thoughts and opinions to question the validity of statements on organic content (but not on ads or sponsored content).

However, notes will need community agreement before it can be published – hopefully mitigating subjective and bias comments, but let’s pop back and investigate when this change goes live.

  • Instagram trial dislike button for comments

I logged into one client’s Instagram account this week, and found I was able to dislike comments left under the content. It’s still being tested and rolled out on only a small number of accounts but will be a way to see if the platform can downrank overly negative users with potentially harmful content. This will be private, so downvotes won’t be counted, and users will not be able to see if their comment has been disliked.

LinkedIn

  • Video presentation is improving

We’re all aware of the importance of video on socials (check out our recent blog HERE), and this is certainly the case for LinkedIn too. In a new update, the full-screen vertical video format will move to desktop, aligning with mobile and app users. This has been introduced after LinkedIn reported a 36% increase in watch-time over the last year.

This will also feed into discovery, as users searching for topics will soon find videos covering relevant topics are likely to pop up.

  • Ads get new capabilities

B2B marketers will be able to connect their first-party data – both online and offline customer interactions – to LinkedIn target audiences that are most likely to take action. Beyond optimising lead generation campaigns for impressions, clicks and general leads, marketers will now be able to optimise campaigns for qualified leads. By focusing on high-value prospects, LinkedIn hopes this update will help better prove ROI.

YouTube

  • Veo 2 comes to Dream Screen

Dream Screen is YouTube’s feature that lets users generate unique AI backgrounds for YouTube Shorts. Now, Dream Screen is getting a major update with Veo 2 – which generates state-of-the-art, high-quality video content in a range of themes to match users’ vision.

TikTok

  • No more watermarks

Users will now be able to save videos off TikTok and reshare content onto other platforms without the TikTok watermark.  How do you feel about this?  Let us know!  Without the watermark, this does mean content could be reposted without crediting the original creator. Where appropriate, including branded elements within the content is one way to ensure it is clear who created it, should it be downloaded and repurposed by other accounts.

  • Shopping to be given a boost

We’ve seen UK supermarkets, such as Lidl, join the world of TikTok shop offering high-protein snack bundles. Even more impressively, they sold out in 18 minutes! However, with the platform’s future in the U.S.A uncertain, TikTok are pushing shopping features in Latin America and Asia.

If you want to keep on top of the latest changes impacting social media, drop us a follow @jellybeanagency

Or, if you’re looking for help managing social accounts, running social ad campaigns, creating content, social listening or just looking for a knowledgeable agency to consult, get in touch with us today!

info@jellybeancreative.co.uk

Sources:

Instagram News

LinkedIn Rolls Out Updates to Video Presentation and Discovery | Social Media Today

https://www.thegrocer.co.uk/news/lidls-tiktok-shop-launch-sells-out-in-18-minutes/701298.article

https://news.linkedin.com/2025/helping-b2b-marketers-prove-campaign-performance-with-new-featur

https://blog.youtube/news-and-events/veo-2-shorts/

Caitlin Hynd
Latest posts by Caitlin Hynd (see all)