The Sausies - The biggest boost in brand awareness with new consumers

Porky Whites’ Sausies Awards

Creative • PR • Social Media • Retail/Consumer

The Task

Award-winning Surrey sausage manufacturer Porky Whites appointed jellybean to deliver an integrated PR and Social campaign to coincide with its new modern look packaging. The objective to engage a new younger generation of consumers and people who’ve simply not heard of or tried Porky Whites before.

The Solution

Using a simple consumer insight that their loyalist consumers consider Porky Whites sausages to be the tastiest in the UK, we set about creating a PR and Social campaign to truly celebrate this fact and to engage high profile celebrities and influencers in the process.

With our knowledge of celebrity culture and what makes headline news, we know there is huge appetite for celebrity awards. But with just a small budget we had to think creatively…and that’s what we did.

We decided to create and launch our own Porky Whites sponsored awards to link the UK’s tastiest sausage with the UK’s tastiest celebrities and influencers. And so, the SAUSIES Awards was born.

The Results

With a 15:1 ROI the campaign helped the brand achieve its biggest boost in brand awareness amongst new consumers in its long history. The impact of the SAUSIES Awards is best summarised by Fran Wyatt, Director of Porky Whites who was positively sizzling about the results. The results we achieved not only exceeded every stretching KPI we had set, they delivered well-beyond the wildest expectations of the client… and that’s something we are truly proud about.

“jellybean has surpassed our expectations for this campaign, the SAUSIES has been the best-ever retail campaign for Porky Whites in its long history. Thanks to both Jess and Neil for all of their hard work on the campaign; it was a great concept from the start and has given us some exceptional brand awareness.”