As we step into Christmas, the UK’s food scene is abuzz with innovative flavour profiles, cultural influences, and consumer-driven trends. I’ve been on an internet hunt to find and combine the top categories trending across ingredients and dishes from newly released Christmas menus, retail launches, and social media trends. Here’s what I found…
As social media and YouTube continue to skyrocket, it’s clear that brands can’t afford to ignore the power of video. With 90% of businesses integrating video into their marketing strategies, and audiences spending an average of 17 hours a week watching content online1, video is where brands need to focus in order to generate leads, attract new audiences and raise awareness.
Earlier this month I attended the Alliance of Independent Agencies’ Festival of Happiness, a day dedicated to exploring the role culture and wellbeing has within a business. Taking place at Google’s Kings Cross HQ, this year’s theme was focussed on leadership – that to achieve as a high performing agency, leaders must pay attention to the wellbeing and happiness of their people.
I was recently featured in an article by grocery industry bible The Grocer on the hot topic of Tesco’s Club Card AI. Tesco CEO Ken Murphy recently said artificial intelligence could be used to monitor how customers were shopping to help persuade them towards healthier choices. He said: “I can see it nudging you over time, saying: ‘I’ve noticed over time in your shopping basket that your sodium salt content is 250% of your daily recommended allowance.”
Halloween 2024 is fast approaching, and so is the surge of creative brand collaborations in the food and drink sector. This year, even the most traditional brands are stepping out of their comfort zone and teaming up with partners to deliver innovative, attention-grabbing products and campaigns. Whether it’s an unexpected flavour twist, or quirky, cross-industry partnerships (think sausage roll socks by Greggs and Primark), these collaborations are letting brands tap into each other’s audiences while generating buzz and excitement through limited-edition, themed offerings.
The Royal Lancaster Hotel, based on the edge of London’s Hyde Park, has recently collaborated with the Natural History Museum, for a Blooming British Afternoon Tea – a floral-inspired twist in celebration of British flowers and fauna. The tea takes inspiration from the Museum’s archives, as well as its newly transformed gardens – an idyllic source of nature within the city’s bustling centre.
In the fast-evolving digital landscape, B2B food and drink brands are leveraging social media to build stronger networks, drive sales, and boost brand visibility.
LinkedIn, as the world’s largest professional networking platform and the oldest (21 years this year and counting), has become an important tool in these efforts, offering unique opportunities to connect with the right audiences.
The traditional sales funnel marketing model is giving way to more sophisticated marketing approaches that prioritise integrated customer journeys and long-term relationships over one-time transactions. We’ve entered the age of the “Infinity Loop.” As a leading food and drink marketing agency we always ensure we are on top of trends be they food and drink or marketing theory.
It’s wedding season! And, as an incoming Bridesmaid, ‘wedding trends’, ‘hen party ideas’ and ‘wedding reception décor’ are all my Google account has seen recently.
Each year sees new trends in the wedding industry – child-free celebrations, unplugged ceremonies, live painting and even holiday hen dos.
But, as a perpetually hungry individual, there’s one thing on my mind when it comes to weddings – the food. So, what better pastime than to explore the biggest food and drink trends inspiring brides and grooms to be, so, join me as I delve into what wedding planners are committing to this year.
It’s that time of year when you log onto Instagram and your feed is flooded with the latest NPD food and drink the world has to offer… but all is not as it seems.
We’ve collated some of our favourite April Fool’s pranks we saw this year – and honestly, some aren’t too bad!
Anti-marketing is seemingly on the up once more, with Oatly, Surreal and Days all leaning into, whilst simultaneously calling out, traditional marketing methods. Although outwardly work-shy in approach, this tactic is entirely well-thought-out and speaks to increasingly savvy consumers in a relatable, funny and memorable way. It seems the subtle art of not giving a f***, actually includes giving many f***s, and could be paving the way for a new type of tongue-in-cheek advertising.
Who doesn’t love a themed cocktail night? Just around the corner on March 24th, is National Cocktail Day, and if the fact that it falls on a Sunday doesn’t dampen your spirits, we’ve got you covered!
A couple of weeks ago, my friends and I got together for a chill night-in which consisted of us each making a round of cocktails inspired by our jobs. What ensued, was a boozy insight into each other’s 9-5.
In May of last year, I visited the tropical paradise of St Lucia, to explore the breath-taking Caribbean landscapes complete with beaches and rainforest, and also to experience the vibrant and diverse cuisine of the island.
St. Lucia’s cuisine is a delightful blend of African, French, and Caribbean influences. The island’s rich history is reflected in its food, creating a unique combination of flavours that is sure to leave any food enthusiast craving more.
Wondering where to take your Valentine’s? Well, being both an avid foodie and a Londoner, I have the insiders track to the top London restaurants for your date. Most options are slightly off the beaten track and dare I say it… better than the typical hot spots in central London that will no doubt be bustling with other lovestruck couples.
Purely by coincidence, November saw four jellybeans trot off to Amsterdam over four consecutive weekends. By the time each of our respective trips were over, we had, as you might expect, compiled an (increasingly long) list of recommendations for one another. Full of our favourite foodie hotspots in the Dutch capital, we’ve whittled it down to our top three each. Here are our favourites:
Packed inside the bustling streets of Borough Market, you’ll find Berenjak, a Persian restaurant, inspired by the home-cooked, family dining occasions often found in the Alborz Mountains. This compact restaurant, complete with dimmed lighting and beautiful décor came highly recommended, and it’s not hard to see why.
If you’ve never heard of the Ninja Creami, it’s a kitchen gadget which allows you to create a multitude of frozen treats – obviously ice cream is a given, but it can also do sorbets, gelatos, milkshakes and smoothie bowls. You simply freeze the ingredients you want in the provided tubs for 24 hours and push a button to work its ‘creamify’ technology, revealing a delicious frozen treat in minutes. Once ‘spun’, you can then add additional treats to mix into the ice cream, such as biscuit chucks, chocolate chips or fruit. It’s not just reserved for indulgent treats either – you can freeze fruits or yogurts to create healthy alternatives too.
We all love a bit of fast food this time of year, whether to take away or eat out when about doing the last-minute Christmas shopping. Tuck into the festivities by grabbing yourself something off these Christmas menus to keep you going at the busiest time of year. We’re going to dive into much-loved fast-food chains as we take a look into their take on festive favourites.
What’s better than reading about the latest out-of-home trends? Eating and drinking them! As you know, we are well-versed in the out-of-home market, but we love keeping up to date with the latest developments through Lumina’s Food Strategy Forum Debrief (which you can read here), swiftly followed by the Lumina Food Concept Study Tour.
This time around, we took a venture out to Hackney for the latest food safari, looking at all the new, exciting operators and concepts that are at the forefront of innovation and trends. Here is a quick whistle-stop tour of the afternoon…
As a leading food and drink agency, we make it our business to keep up to date with the latest eating out trends. The Lumina Foodservice Strategy Forum is always an informative session, packed with a wealth of data on the out-of-home market, upcoming trends and consumer behaviour.
Q4 looked into current mega trend and menu composition, along with a look to the future with key trends for 2024.
