Mutti: Standout Shopper Marketing across Major Multiples
Incentivising shoppers across key touchpoints with dreams of a Parmensi adventure, to shift the UK category dial on one of Italy’s most beloved brands.
McCormick: Using Proprietary Chef Insight to Build a Compelling Cost-in Use Campaign
Getting valuable ‘under the bonnet’ chef insight to build a compelling, value focused comms campaign for one of the world’s most recognised seasoning brands.
Maldon Salt: A Glittering Powerlist of the UK’s Best Culinary Talent
Building awareness of a beloved kitchen staple with new and diverse audiences. Featuring fifty influential chefs and bartenders across five categories; the ultimate thought leadership piece brought to life through our unique creative vision.
McCormick: Mexicana for the Masses
A digital recipe book like no other, bringing together 11 of the UK’s best chefs to showcase how Mexican favourite hot sauce, Cholula, can be used across multiple cuisines and dayparts.
Mutti: Doubling Distribution in a Golden Year
What do you get when you take three core pillars of activation (a nationwide cooking competition, shopper marketing promotion and trade thought leadership program), a client with big ambition, and a year of expert execution? Increased distribution, brand awareness and purchase intent and an added £4.5million in sales.
Burger & Sauce: It’s Ed Sheeran, but not as We Know Him!
Take a (lookalike) megastar, a gutsy client, a bold approach and an expert content creation team and what do you get? Buzz, brand awareness and a viral PR stunt that had the client, the press and Birmingham bullring singing.
McCormick: Bringing the Spectacle to the Show
A show-stopping stand designed to drive sales on the day and beyond thanks to free samples, downloadable recipe cards, interactive masterclasses, a much-loved influencer, and a big-prize competition – hello data capture!
Ritter Sport: A Different Kind of Love Affair
Targeting a specific demographic with strategic influencer partnerships, a tongue-in-cheek tone and eye-catching campaign, this was a launch that led us beyond initial scope to create some unforgettable activations.
Mutti X Asda: Setting up Shop in a Major UK Retailer Head Office
Direct sampling at the home of one of the UK’s big five, engaging hundreds of staff including senior buying teams, in a single, flavoursome hit.
Mutti: Workshop Like an Eatalian
Immersive fun, bringing a taste of Italy to central London, pairing key foodie and chef influencers for a unique masterclass, aligning Mutti’s brand values with wider participants for the ultimate halo effect.
Maldon Salt: Taking Elevated Dining to New Heights in a Birthday Year
The ultimate multi-faceted anniversary campaign with a unique proposition to engage journalists, influencers and consumers alike, underpinned by recipe development, a social media series, supper club event and PR activity.
Peppadew: Cornering the Route to Market
Arming sales teams with a comprehensive tool kit and a high impact sampling pack, alongside a multi-touchpoint print and digital campaign, opened the floodgates with no less than national listings in the big three wholesalers as well as a number of regional wholesalers and buying groups.
Philadelphia Professional: Taking an Award-Winning Campaign to New Heights
This was a brand evolution grounded in insight to inform a new positioning centred on advocacy for the industry and a new altruistic angle and saw the creation of a free-to-access online video resource, tapping into the unique knowledge and expertise of chefs and influencers in a bid to make life for all within the industry a little bit easier.
Actiph Water: Thunderous Approval for an Electric Campaign
Leveraging a partnership with none other than Disney’s Marvel Studios, this was a campaign that took us to the heart of the capital for bespoke sampling and used jellybean’s expertise across trade and consumer PR to land an OTS of almost 4 million.
Camp Coffee: Experiential Baking Masterclass in the Beating Heart of the Big Smoke
A personalised, hands-on baking experience with one of the UK’s biggest baking influencers. Cocktails, merch, goodie bags and take-home cake; what could be finer?
Cooks&Co: Creating a ‘Worldie’ Campaign; The Best Thing Since Sliced Bread
A brand-first consumer competition, leveraging industry contacts to create a high impact social content series, generating scores of entries, millions of engagements and incalculable brand awareness.
Maldon Salt: Broadcasting Live from London with a Michelin Megastar
Bringing together a Michelin-starred chef, six of the country’s fastest rising culinary stars, two iconic London locations, dozens of foodie influencers and an industry organisation heavyweight, we opened our little black book of contacts for a campaign which launched Maldon Salt’s four new SKUs to the market with a bang.
Ferrero Foodservice: A Biscuit Launch with Innovation Baked In
“How can we launch our NPD into foodservice?” One of our favourite requests. Bring on the exclusive sampling, website development, journo outreach, digital & social media, data capture, lead generation and a whole lot more for a launch with real PR buzz.
Chicago Town: Taking a Slice of the Grab and Go Market
Making the most of relationships with both the trade press and convenience store owners to design a campaign that would cut through in the crowded food-to-go marketplace and achieve a real buzz around an exciting new concept.
Mary Berry Dressings: A Berry Well-Dressed Jubilee
In a campaign designed to increase usage, leaning into a significant cultural event and creating assets to complement it was to make all the difference.
The UK Food & Drink Shows: Three Days, Five Shows, One Dynamic Team
Navigating changing dates in the midst of an industry recovering from the pandemic, this 2022 campaign benefitted from a two-pronged attack – a strategic press office with bespoke copy alongside engaging stakeholder Q&As done virtually – resulting in the hospitality industry heading to Birmingham in their droves.
Hobart Warewash: Helping Operators Get Ahead of Government Red Tape /span>
An impactful and eye-catching campaign designed to communicate authority and expertise as market leaders in the face of ever-changing and complex legislation.
Mutti: Knocking Consumer Brand Awareness out of the Park
Pitching up at one of the UK’s top foodie festivals to bring interactive cooking classes to the masses, as well as some key consumer influencers. The result? Fully booked classes, over 3,500 product samples handed out and a slew of awareness driving, client delighting social and PR coverage. Job done.
Wrapmaster: Innovative, Wraparound Thinking that’s too Good to Waste /span>
A fully integrated, multi-faceted campaign, focusing on real world savings, targeting wholesalers as well as end users to educate and inform.
FareShare: Time-Sensitive Summer Appeal Worth Sharing
An agile response to a request for urgent support, resulting in a hard-hitting campaign which used AB testing across highly targeted trade media digital and social platforms and Google PPC, making a tangible difference to the equivalent of 85,000 individuals in need.
Cottage Delight: Spreading Delight with a Festive PR Campaign
With a reach of 10 million and coverage in over 80 titles, this was a campaign executed with textbook precision, where simplicity met creativity to sell in stories with multiple angles to ensure maximum awareness.
Wrapmaster: An Uncompromising Approach to Sustainability
Solidifying Wrapmaster’s position as a leading provider of sustainable packaging solutions by creating a compelling, integrated campaign that resonated on a practical level throughout the industry.
Cheeky Panda: Delivering an Absolute Beauty into Boots
Sending a party press pack to our journalist friends which would not only see them through the night but also give us something to celebrate, thanks to 30+ pieces of coverage and a reach of over 1 million.
Wrapmaster: Wrapping our Influence Around New Territories
Leveraging qualitative and quantitative data to inform strategy and identify crucial focus areas to drive market share beyond existing levels.
Kluman & Balter: Celebrating 100 Years of Sweet Success
Trusted to strategise, plan and organise a very special birthday in the name of celebrating an incredible achievement, while taking a moment to thank all those whose team spirit made it possible.
Lakeland Dairies: Rising to the Top with a ‘New Alternative’
We took Pour & More, Lakeland Dairies’ new cream alternative, on tour across the south-west via an in-store sampling campaign shrewdly linked to a price promotion and social media competition.
Maldon Salt: A Very Pinteresting Story
A social media account re-think that highlighted the fruit that an expanded digital presence can bear. In this case, reaching hundreds of thousands of potential new customers.
Wrapmaster: Homing-in on a New Customer Category
A campaign aimed at a brand-new market – both geographically and demographically – the Wrapmaster Home brand came to life with its own identity thanks to in-depth consumer insight translated into original content yet stayed faithful to the professional range’s original style.
Camp Coffee: A Much-Loved Staple Planting Itself Firmly in the New World
An iconic household brand moving into the modern world. Harnessing the power of Veganuary and embracing the influence of social media, Camp Coffee showed itself off to a whole new audience and was rewarded with a coveted Big Five listing.
Juliet Sear: Introducing The Wonder Baker
An inspired and creative talent, and already a best-selling author and TV presenter, it was time for the Juliet Sear name and brand to reach new heights. An interactive workshop put Juliet’s personality front and centre and with it came a new look, logo, website and brand.
Mutti: Standout Shopper Marketing across Major Multiples
Incentivising shoppers across key touchpoints with dreams of a Parmensi adventure, to shift the UK category dial on one of Italy’s most beloved brands.
Philadelphia Professional: Exploding Outdated Myths
Blowing up existing perceptions (quite literally) to showcase how a beloved but somewhat underestimated brand can be the hero product in any kitchen across multiple sectors thanks to compelling insight and inspirational content with a multi-award-winning campaign.
Mizkan Chef: Bringing People Together in the Time of Social Distancing
A chef-to-chef video series of recipe one-upmanship to create chatter and buzz around a unique Japanese ingredient, Honteri, and ultimately drive awareness and usage into a market previously untapped.
Sly Dog Rum: A DeliciouSLY Exciting Rum Launch
A launch which lauded this brand’s unique personality in a highly competitive spirits market thanks to a raft of #SlyDog Instagram stickers to capture consumer imagination and hit the market with a bang (or perhaps bark). .
McCormick Flavour Solutions: Going Global With Bespoke Support Resources
Bringing flavour-packed marketing resources to commercial teams around the world, from Mexico to India, Canada to Singapore, bespoke support kits showcased McCormick’s extensive technologies and capabilities.
Porky Whites: (Smells Like) Pigs in Blankets
Festive sausages launched alongside bacon scented wrapping paper ensured this was a campaign that would get journalists, TV and radio presenters talking!
Mizkan Chef: A New Home for Authentic Japanese Ingredients
Blending top-of-the-class design, build and content to create a new website for this Japanese brand which could serve to inspire both Asian and mainstream chefs to use its unparalleled range of distinctive ingredients.
Acre & Apron: Brand New Branding
A premium idea and product but with no brand to back it. Enter jellybean. A consumer insight piece, competitor audit, collaborative brand workshop, creative positioning and launch plan later, Acre & Apron was born.
Keeprs: A Hard-Hitting Campaign
An exclusive in The Grocer, a strategic influencer marketing campaign and wider PR outreach all contributed to an estimated reach of 15 million for Keepr’s new range of hard seltzers.