“The Danish Crown branding project began with a day branding workshop that really helped us define our key messages and brand positioning. With direction and consultation from Jellybean as facilitators, we left with a clear idea about which direction we’d like to take our new 1887 British product range brand and how it would complement our existing portfolio. I’d highly recommend this process for aligning management, sales and marketing; it ensures all stakeholders understand the brand identity and are communicating and living the brand in the same way; a very helpful foundation. During the creation of the 1887 brand itself, the Jellybean design team produced a fantastic selection of potential mood boards and logos; we were spoilt for choice and even had too many great options to choose from! I am very happy with the finished result; the time Jellybean took to understand Danish Crown’s needs as a business is reflected in how accurately the new artwork portrays our product and company story. Thank you!”