The Task
We were asked to help Lakeland Dairies launch its new Pour & More cream alternative into SPAR Stores throughout the South West.
The Solution
To drive both retailer awareness and pull through from Appleby Westward (SPAR Retail Distribution Centre for the South West) as well as to create a push campaign to SPAR shoppers, we devised an in-store sampling campaign, aptly named Pour & More On Tour. We ran sampling across participating stores over two periods in conjunction with a price promotion and social media competition to encourage shoppers to take a picture of themselves enjoying Pour & More and using the hashtag #PourandMoreOnTour.
The Results
The campaign delivered on every level achieving excellent scores for awareness, engagement, conversion and repeat. Such was the success of the campaign we expect to bring the tour to many more retailers and shoppers over the coming months as distribution continues to grow.
