The Solution

We conceived, crafted, and successfully activated the Cooks&Co Worldie Sandwich Competition.

This was a brand-first consumer competition which invited people to create a world-class sandwich featuring Cooks&Co ingredients with the chance to be crowned the Worldie Sandwich Competition winner. Including influencer judge partnerships with a high impact social content series to engage and inspire entries and experimentation.

Consumers entered their sandwiches via social media and following an online public vote our three finalists were invited to a live final where they recreated their sandwiches for our esteemed judges including chef Jo Pratt, influencer Ollie Eats and the chief taster from Cooks&Co.